We will start a project to investigate alternatives for web analytics of Big Tech companies (Google) as part of the SIDN fonds program Je data de baas (“Mastering your data”). There are 10 projects in the program.
In this project, the Data Science group works together with the Marketing and ICT of the University to find out whether it is a serious option for Radboud University (and other medium to large-scale organizations such as municipalities and hospitals) to take Web analytics in their own hands, instead of outsourcing it to Google.
More information at: https://nogadata.nl