Candy Reebroek graduates on engagement behavior in online brand communities
Understanding engagement behavior in online brand communities : how social identity relates to frequency of interaction and tweet sentiment. by Candy Reebroek This study explains engagement behavior in online brand communities based on data of Twitter users who present different types of social identities. For this, we examined fifteen online brand communities that are popular … Continue reading “Candy Reebroek graduates on engagement behavior in online brand communities”